︎︎︎Back
Branding Project
This project was a university project about a controvesial brand and to give our chosen brand a new face. I chose the Kinder company which has become controversial since the Salmonella scare. I designed a new sub-brand and named it ‘Move’. This new sub-brand produces protein bars for athletes and offers three flavours for before, in the middle or after a physical activity. This new healthy face of the company encourages people to ‘Move Kinder to their body’.
The launch strategy that I wrote for this new sub-brand, is going to be in the Olympic Games Paris 2024.
